Marketing Data Analyst.
Category: Permanent Jobs
Salary: 40-45k + 25 days holiday, bonus, pension, flexible working
Ref: JT/LC/4980
Telephone: 01908 752384
A Marketing Data Analyst is required by a National organisation to be part of a very exciting greenfield project based in central Manchester. My client is looking for an individual who can demonstrate skills in data analytics and boast extensive experience in determining insight requirements to develop data-driven marketing and reporting within a product and services environment. You will work as part of the marketing team to support on identifying customer insights as well as leading on initiatives such as targeting and segmentation, data delivery, design, integration and reporting.
The Marketing Data Analyst will support the development and delivery of existing and new reporting, BI & Analytics projects including NPS, the response to marketing briefs, securing and analysing required data, preparing the story and visualisation, and presenting to internal and external stakeholders. You will be the data lead in collaboration with Marketing on customer insights and engagement activities/plans with a customer-led approach through local customer targeting and segmentation.
The Marking Data Analyst will develop new acquisition, retention and growth strategies aligned to customer life cycle stage and wider marketing initiatives. You will have the ability to extract data from the ‘back end' databases of key business systems and perform data preparation techniques in order to integrate datasets from multiple sources and you will be able to design, build and maintain data models/cubes with measures and dimensions
The successful Marketing Data Analyst will be -
- Competent with data processing & modelling, utilising best practices
- Extensive knowledge in dealing with data in an SQL environment
- A fundamental understanding of ETL to perform effective database querying involving multiple data tables
- Understanding of Data Warehouse Architecture, Power BI, SQL Server Reporting Services (SSRS), SQL Server Integration Services (SSIS), SQL Server Analysis Services (SSAS), both multi-dimensional and tabular.
- Highly skilled in manipulating data in Excel for analytical purposes (vlookups and pivot tables) including knowledge and experience of advanced formulas, data transformation handling large datasets, tables and formatting, conditional formatting etc.
If you feel this is an ideal role for you and you have proven experience as a data analyst or business data analyst - 4+ years of experience in analytics of which 2 years should be in marketing related analytics work then please apply now for more information!